George
AI Engineer
HUMAN EXPERIENCE.
ENGINEERING CRAFT.
ENGINEERING CRAFT.
SELECTED WORK
Project index
9 projects / Selected work
Selected projects
AI Ad Creative Canvas
2026 · Startup project
Led the 0-to-1 architecture and delivery of a node-based canvas for producing and adapting ad creatives. Connected reference videos, product images, scripts and generation tasks into editable workflows; worked with backend and model teams to deliver creative replication and video assembly in a working demo.
AI Gift Assistant
2025 · ByteDance
This POC focused on gift selection: AI generated product value points and recommendation copy, a virtual guide carried the shopping-assistant role, users could continue asking through realtime voice or text, and the AI Agent answered around products, target recipients, and purchase reasons.
Realtime Voice & Agent
2025 · ByteDance
This POC focused on gift selection: AI generated product value points and recommendation copy, a virtual guide carried the shopping-assistant role, users could continue asking through realtime voice or text, and the AI Agent answered around products, target recipients, and purchase reasons.
Native × Cross-platform
2023 · ByteDance
The page looks like a single continuous store product list, but two kinds of components cooperate inside the same scroll container: the store identity area stays Native for stable app behavior, while recommendation, livestream hit-product, and ranking sections use cross-platform modules for faster configuration and reuse.
Lynx Component Ecosystem
2023 · ByteDance
These store sections originally depended on an H5 container. Once they entered showcase mixed rendering, they needed a lighter and more stable rendering path. I worked on the third-party component integration path so H5 components could reuse Lynx rendering inside store showcases while preserving performance, visual consistency, data contracts, and fallback behavior.
Multi-host Commerce SaaS
2022 · ByteDance
This work packaged product, store, and transaction capabilities as configurable, observable commerce SaaS surfaces for hosts such as Toutiao, Fanqie Novel, Xigua Video, Wukong Browser, and Dongchedi, while keeping UX and engineering boundaries consistent across content contexts.
Video Commerce Cards
2025 · ByteDance
Improved shopping cards inside short videos, including interactions, promotion styles, coupon flows, and price animations for high-traffic pages.
Commerce Entry Points
2021 · ByteDance
This phase was less about a single page and more about turning store entry into reusable capability across products, search, livestreams, account profiles, and private-message sharing. The frontend work had to handle host constraints, tracking consistency, graceful fallback, and fast iteration.
Storefront Experiences
2022 · ByteDance
After MAC entry points brought users into stores, the store itself needed stable foundation flows: category tabs helped users understand the product structure, followed-store content turned visits into repeatable relationships, and hot search terms reduced search cost so users could reach products and categories faster.
A multidisciplinary lens into the product, experiential, content and visual side of everyday experience.